BARCELONA, Spain, - HP today announced that it will be presenting the advantages of digital book printing at its 'Digitally Printed Book Store' themed stand at the Frankfurt Book Fair 2011(Hall 4.0, Stand 1300, 12 - 16 October 2011, Frankfurt, Germany).

HP will use its Digitally Printed Book Store to simulate a retail environment at the show, displaying a wide variety of hard, soft, colour and black and white digitally printed books.

Produced using publication printing technologies from HP Indigo and HP Inkjet High-speed Printing Solutions (IHPS), HP will demonstrate how publishers and publications printers around the world are taking advantage of high quality, high speed and cost-effective short run digital book printing. Visitors to the show will discover how this HP technology can reduce costs and business risks and provide faster time-to-market with increased business opportunities.

"We are really looking forward to exhibiting at The Frankfurt Book Fair this year," said Paul Randall, EMEA Publishing Market Manager, HP. "The rise of digitally printed books has opened new market opportunities and revenue streams for many publishers and print service providers (PSPs), so we are excited about the chance to broaden awareness for these benefits at the show.

"Digital printing has enlarged the range of publications that can be produced cost-effectively while at the same time eliminating the concept of books being out of print," Randall continued. "Apart from printing traditional books with greater flexibility, digital printing also enables books (for example textbooks and instructional books) to be tailor-made to include only the information required for specific needs."

Personalised, interactive children's books can be easily produced using intuitive web-to-print interfaces that enable both text and picture content to be selected by the customer. Examples of these kinds of innovative publications from HP digital press users will be on display in the Digitally Printed Book Store.

"In addition to presenting at the 'Publishing Solutions Hot Spot' seminar theatre, we will also feature a series of 'Demo Pods' on the HP stand featuring video presentations delivered by world-leading book printers including CPI Group, Rotolito Lombarda and Prime Group," Randall concluded.

HP technology powering the new publishing opportunity

Publishers worldwide are now turning to digital printing services to address their business needs. HP technology is helping to drive this trend, using its sheet-fed HP Indigo 7500 Digital Press and the web-fed HP Indigo W7200 Digital Press to achieve high-quality printing for digital book production. Award-winning books have also been printed using the HP Indigo press 5500 and its predecessor, the HP Indigo press 5000.

For higher volume book production delivered with a faster turnaround, HP offers a range of HP inkjet web presses, the HP T200, T300, T350 and T400, using water-based inks for colour and black and white book production. Since the HP technology was introduced at IPEX 2008, HP IHPS inkjet web presses have been installed at leading book printers in Europe and North America.

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