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Xerox Delivers Top Value with Phaser 8400 Priced At $999

Press release from the issuing company

NEW YORK--Jan. 29, 2004-- Xerox Corporation today announced the Phaser 8400 Color Printer, which delivers unmatched value and quality for a low starting price of $999. Based on a new solid ink technology platform, the Phaser 8400 delivers 24 color and black-and-white pages per minute and offers features that set an industry standard for performance and functionality in the sub-$1,000 color printer category. According to data from IDC, a global IT research and consulting firm in Framingham, Mass., the sub-$1,000 segment is the fastest-growing part of the U.S. color page printer market, growing at 212 percent year-over-year in unit shipments*. "Small businesses understand the value and economics of color and are actively seeking the best technology at the right price," said Emerson Fullwood, president, Xerox Channels Group. "This new solid ink platform delivers it all -- quality, innovation and ease of use in one low-priced package. No one else offers this set of features at this price." The Phaser 8400 uses 2400 FinePoint technology -- proprietary Xerox image rendering software that produces image quality equivalent to 2400 dpi. This feature can be used when the highest image quality is necessary for items such as proposals, presentations and photos. The Phaser 8400 comes with genuine Adobe PostScript 3 and prints on a variety of media, including card stock, envelopes and transparencies. In addition, it handles custom page sizes from 3.5" x 5" to 8.5" x 14" paper, providing the flexibility that today's small businesses need to create everything from direct mail postcards to brochures. The Phaser 8400 has a smaller footprint and weighs 25 percent less than earlier solid ink models without sacrificing quality. Its design stands up to heavy activity, making it an ideal everyday printer for multiple users. Customers can choose from four configurations, selecting the model that best meets their requirements and then upgrading to more advanced capabilities as printing needs grow. The Phaser 8400 has up to 512 MB of memory, automatic two-sided printing on two of the four available configurations, and includes a 500 MHz processor that enables the fastest first-page-out time in the industry at 6 seconds. Its advanced networking architecture supports multiple users and allows connections via USB 2.0, parallel and Ethernet. A Xerox-exclusive Configuration Card enables a fast and easy upgrade and can help shorten service calls. Encrypted for security, this postage stamp-sized card is located on the side of the printer for quick access and captures the printer's "personality," including its feature set and network settings. As with all Xerox network printers, the Phaser 8400 is easy to install and has advanced Web-based printer management tools including CentreWare Web 3.0, PhaserSMART and an enhanced version of PrintingScout, which alerts people to potential printer issues and gives instructions on how to correct them. The printer also features Intelligent Ready, a software program that minimizes printer warm-up time by responding to recent usage patterns. The Phaser 8400 solid ink printer comes with the Xerox Total Satisfaction Guarantee and a one-year depot warranty. Xerox also offers toll-free telephone support and online customer support. The Phaser 8400 is immediately available worldwide through Xerox direct sales, resellers and dealers at an estimated retail price of $999. It is also available online through the Xerox Printer Store at www.xerox.com/printerstore.