Solana Beach, CA - PTI Marketing Technologies, a leading provider of software as a service (SaaS) web-to-print and marketing personalization solutions, announced today its official rebrand from Printable Technologies, Inc. to PTI Marketing Technologies. The brand transformation reflects the continued growth and development of PTI products to support cross media marketing, and the evolution of the publishing industry.
PTI, the acronym of Printable Technologies, Inc., will be used for all communications moving forward and the company's corporate website has changed from www.printable.com to www.pti.com. PTI products such as MarcomCentral and FusionPro products boast new functionality that better support digital marketing such as email, web, social media and mobile. The expanded offerings include mobile campaign services, QR barcode support, online personalized images and on-demand digital marketing in MarcomCentral. The new cross media features enable service providers to dramatically expand their portfolio of products and services to end customers.
"This is a very exciting time for us" says Coleman Kane, CEO of PTI. "We have been listening to our customers and revamping our products so that they could better support the changes in the industry". Kane continues. "Our revenue growth over the last few years is a direct reflection of our ability to adapt and evolve. Updating our brand was a logical progression."
Kane states that PTI will continue to pioneer products to support cross media marketing in future releases. The decision to change its identity to more accurately reflect how it delivers products and services that meet all its customers' needs does not affect the MarcomCentral and FusionPro product brands, which remain unchanged. The company, which is recognized as an industry leader, will continue to move forward as an even stronger organization and will now be able to better communicate the full spectrum of what it provides to its customers.