East Rutherford, N.J. – National Association for Printing Leadership (NAPL) President and Chief Executive Officer Joseph P. Truncale, Ph.D., will join two leading printing executives for a live discussion about strategies for successful service diversification on the next edition of NAPL NewsTalk Live. The free one-hour live podcast will be held on Thursday, August 25, from 11 a.m. to noon, Eastern Time. The NAPL NewsTalk Live series is sponsored by Heidelberg. Register for the program at https://www2.gotomeeting.com/register/794285579.
 
John Berthelsen, President of Suttle-Straus, Inc., Waunakee, Wis., and David Pitts, President of Classic Graphics, Inc., Charlotte, N.C., will offer their frontline industry insights on diversification strategies that have proven successful, as well as those approaches to shun, during the live event, fourth in the 2011 NewsTalk Live series. The broadcast will be moderated by NAPL Senior Consultant Howard Fenton.
 
"Today's printer is faced with a wide range of diversification possibilities, everything from traditional areas such as mailing and fulfillment to new multi-media and marketing services," notes Truncale. "The opportunities are great, and successful diversification can be an important strategy for profitability in our evolving industry. But the potential for missteps is there, as well, particularly in newer areas that are still unfamiliar to most printers.
 
"That's what makes being able to speak directly with John and David so valuable," he continues. "They know what works and what doesn't, and their real-world insight and experience, including their view of steps to take and those to avoid, will be invaluable for printers who take part in the podcast." The discussion will also cover services that are projected to grow, obstacles to overcome, and both strategic and practical diversification applications.
 
As part of this and all NAPL NewsTalk Live broadcasts, attendees are invited to "Ask the Expert" by submitting questions in advance, or during the event, for live, on-air discussion. Send your advance questions to [email protected]. Be sure to include your name and contact information.
 
Each NewsTalk Live features an NAPL subject matter expert and one or more guests in an informal, unscripted discussion of a timely industry topic. NewsTalk Live recordings are available for download at www.napl.org/webinars and in the iTunes store (search "NAPL NewsTalk Live"). Those who are interested may also subscribe to the NAPL NewsTalk Live iTunes channel to have new podcasts downloaded automatically into their iTunes account.
 
For more information on NewsTalk Live, or to offer suggestions for future program topics or guests, please call (800) 642-6275 or email [email protected].