Bryn Mawr, PA, - Strategy Development, a leading management consulting and advanced sales training firm, along with BTA, is conducting their BTA MPS Sales Workshop on August 9-10 in Minneapolis, MN at Katun Headquarters.

"To be successful and thrive in today's imaging industry, dealers must transition their business to MPS," said Tom Callinan, Managing Principal of Strategy Development.  "I know that many dealers are leery of changing their business model, but MPS, when done properly, can significantly impact your revenues.  Our BTA MPS Sales Workshop will teach you how to set-up a profitable MPS business.  And for those dealers who already sell MPS, our program can show you how to accelerate your MPS growth to achieve profit margins greater than 55%."

Katun customer attendees will receive a $300 Katun Account Credit (one per company) and a tour of Katun's world-class laboratory.  In addition, dealers in attendance will have the opportunity to network during a special dinner hosted by Katun on August 9th.

"We are very excited to team up with Katun Corporation to bring this value-added opportunity to our August BTA MPS Sales Workshop attendees," stated Callinan.

The BTA MPS Sales Workshop, taught by Strategy Development consultants Ed Carroll and David Ramos, is designed to provide sales leaders with a systematic and proven methodology to establish and maintain a profitable MPS program.  Participants will learn how to uncover new revenue streams, significantly increase the quantity of captured prints, lock in customers, enable differentiation from competitors, and, ultimately, sell more hardware.

Topics covered in this two-day workshop include: understanding the print space (the opportunity, IT's involvement, the sales approach and target markets); getting the appointment; presenting a value proposition; conducting an assessment; developing a strategy and tactics; building an MPS proposal that sells; pricing an MPS contract; expanding the opportunity after the sale; and preparing for quarterly business reviews.

The BTA MPS Sales workshop has been met with rave reviews:

Jackson Jordan of Advantage Business Systems said, "Great workshop!  Straight forward, easy to understand approach to MPS.  They give you the tools needed to implement a profitable MPS program.  Thank you Strategy Development!"

Richard Detwiler of Digital Business Machines in Nashville commented, "The knowledge that I acquired from real-world experiences, as well as the documentation examples, have given me the confidence to launch a print management division in our company. You have broken the process down to a step-by-step building block approach that makes the target very visible and achievable. I look forward to implementing the program in our company."