Yonkers, NY – MMI Solutions is pleased to announce it has entered into an agreement with Miranda Technologies, a worldwide provider of broadcast solutions to develop their sales and marketing strategies and accelerate growth in 2011.
Working as an expert in sales transformation, Michael Ciaramella, Managing Partner, MMI Solutions says, “Miranda Technologies offers some of the most innovative solutions for the broadcast industry. We are excited to work with a company of Miranda’s caliber and proud that they have selected our solution selling methodology to expand their success in a highly competitive market.”
“MMI’s expertise in the development of automated marketing campaigns will be the catalyst to help Miranda Technologies communicate with its clients through personalized messaging. It will enhance our relationship and provide our clients with industry leading information,” says Kevin Joyce, Chief Sales and Marketing Officer for Miranda.
As part of a sales transformation process, MMI Solutions will be working with Miranda’s worldwide sales team to expand their expertise in solution selling and demand creation sales methodology. Additionally, MMI will use its proven best practices in cross-media marketing to help Miranda expand its reach and develop deeper relationships within the market.
MMI Solutions will help boost Miranda’s return on investment by providing better intelligence to sales through linking and scoring prospect interaction over their existing marketing touch points. “Our goal is to improve the relevance of their messaging to generate better leads, not just more responses,” says Steven Amiel, President of MMI Solutions.