Wilmington, DE – Associates International Inc. (Ai) (http://www.associatesinternational.com), a leading integrated marketing services provider, is pleased to announce that it and client Roush Fenway Racing have been honored with Hermes Creative Awards.
Roush Fenway Racing, one of the largest, most well-known racing associations in the NASCAR community, needed to increase sponsorship dollars and turned to Ai for help. Ai developed and executed a multichannel marketing effort that not only drove in sponsorships but also earned the pair a Gold Award in the Hermes Creative Awards Integrated Marketing Campaign category.
Ai also received a 2011 Hermes Awards Honorable Mention for its Recipe for Success Cookbook, a combined educational / promotional effort it created in celebration of the company's anniversary and in honor of its employees and customers.
The Hermes Creative Awards program is an international competition to recognize effective, multi-faceted campaigns. The Platinum Award is presented to entries judged to be among the most outstanding in the competition. Members of the Association of Marketing and Communication Professionals (AMCP) judged more than 3,600 entries from more than 1,300 companies and institutions worldwide for the 2011 award.
"It's always exciting to be honored by peers for our marketing efforts," said Karen Keenan, Director of Marketing, Associates International. "We share the honor with our client, Roush Fenway Racing, and all the dedicated employees at Associates International."