NEW YORK, – New York University's Alumni Committee from the Master of Arts in Graphic Communications Management and Technology (GCMT) program in the School of Continuing and Professional Studies (SCPS) announces the first ever PRISM "Alumni Challenge" in honor of PRISM's 25th year. The alumni are being challenged to raise the largest amount of contributions for the PRISM Scholarship Fund.
 
By working with past PRISM Student Award recipients, the committee plans on raising $25,000 in honor of the 25 years of PRISM. "Because of the PRISM Scholarship, many professionals have the ability to progress in their education at a world class university," says Bonnie Blake, Director of the GCMT program and past PRISM Student Award recipient. "It is this funding that has made a dream for most, into a reality."
 
The alumnus that brings in the greatest donation will win a two night stay at Le Parker Meridien, New York. Nancy Schueneman, Vice Chair for PRISM on the Alumni Executive Board explains, "It is tremendous that we have a group of inspired graduates that recognize the value of education and their NYU network. This is our way of giving back to a scholarship program that has given so much to so many."
 
In addition to the scholarship fund, the Advisory Board for the GCMT program each year recognizes an established professional, as well as a graduate of the program, for their contribution to the Graphic Communication and Media Industry.  The award is presented at the annual PRISM Luncheon which continues to serve as a major industry event. The award symbolizes excellence in leadership, technological innovation, communication and freedom of expression. This year's recipient is Thomas J. Quinlan III, President and CEO of RR Donnelly & Sons Company.
 
Contributions are accepted in the form of sponsored seats at the PRISM Award Luncheon, cash donations and pledges. If you are interested in giving to the PRISM Scholarship Fund, please contact Carmela Hache at [email protected] or 212-995-3663.