Positive Focus to Resell XMPie's PersonalEffect in U.K. Markets
Press release from the issuing company
New York, NY, January 20, 2004—XMPie, a leading provider of software applications and platforms for dynamic (one-to-one) publishing, today announced a expansion of their reseller channel in the United Kingdom. Positive Focus, a leading integrator of graphics and pre-press solutions, will add XMPie’s flagship product PersonalEffect to their graphic arts technology portfolio that includes products from Creo, Global Graphics and other leading brands. The resulting relationship will provide Positive Focus’ customers with the most complete and fastest solutions for creating highly-effective outbound communications ranging from digital print to web-enabled campaigns with real-time response and tracking.
“Our decision to partner with XMPie came after two years of research carefully examining one-to-one publishing solutions that lived up to their claims,” said Alan Dixon, Technical Director at Positive Focus. “XMPie’s PersonalEffect not only fulfills the promise of dynamic publishing, but will allow our clients to produce highly-personalized multimedia marketing campaigns, without the time-consuming setup process required with competing products.”
Positive Focus is a leading integrator of graphics and pre-press solutions with over 25 years experience in print production as well as transactional printing and variable data technologies for the creative, direct mail, and advertising agency market. They distribute best of breed solutions in the United Kingdom and Ireland, where the market for digital printing and one-to-one publishing is moving beyond the “early adopter” phase and demand for cross-media publishing is growing. Positive Focus positions themselves as being proactive by building on their graphic arts technology portfolio through research and continual product evaluations.
“Our relationship with Positive Focus will give us a unique presence in the growing U.K. market where one-to-one marketing is driving the demand for digital color printing and personalized interactive communications”, said Jacob Aizikowitz, President and CEO of XMPie. “In addition, we feel that XMPie’s PersonalEffect is an ideal fit for Positive Focus’ customers, where quick cross-media deployment, rapid campaign development and ease-of-use are key decision factors.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.