Rochester, NY – Chris Lien, president of BCC Software, a BÖWE BELL + HOWELL company, recently provided insights to companies on the mailing and marketing industry trends that are impacting customers across all industries. At the top of Lien's list are new opportunities with qualified or intelligent (QR) bar codes that bring the power and connectivity of mobile phones into print materials. Such codes on mailers can be scanned by mobile phones to access web-based information that provides a real-time value-add to the consumer's experience.
"We're most interested in the interface between data, technology, and the United States Postal Service, which remains the largest postal delivery network in the world," Lien remarked. "That's why we're so excited about the new incentives the USPS is providing for those who utilize these new technologies to make the bridge between print and online information. As we tell our customers, direct and transactional mail is the anchor that ties multiple marketing channels together, and incorporating a QR code into a campaign or document further strengthens these ties. It's a seamless application that leverages the best of all technologies and messaging mediums in a very cost-effective way."
Lien noted that the "deluge of data" is a trend that will only further distinguish the "cans" from the "cannots" among service providers. Data access and accuracy are key factors in keeping mailing solutions on target. At the recent National Postal Forum (NPF), the company announced the immediate availability of their new Accurant address quality platform – a new software solution for address validation and standardization. Deployable at multiple data touch points, Accurant helps eliminate errors in address data as it enters a system by confirming it against the most current USPS reference data. Compatible with multiple platforms, Accurant is designed to be installed on a central server and accessed by users via a web interface.
"With the USPS processing nearly 7,000 address changes every hour, it's essential that customers have the right capabilities to refine and maintain lists," Lien noted. "With Accurant we can offer front-end validation, thereby enabling our customers to keep their addresses complete, correct, and current. BCC is proud to offer our customers access to the broadest postal data in an on-demand and real-time method as part of our non-exclusive Full Service Provider relationship with the United States Postal Service."
Lien and over 90 associates comprise BCC Software, a long-recognized leading developer of postal and data quality technology solutions that optimize client communications.
Lien sits on the IDEAlliance board of directors and is a representative for the association to the Mailers Technical Advisory Committee, where he also serves as the industry co-chair for Address Accuracy. He also sits on the board of directors for the Mailing and Fulfillment Service Association, an association with which BCC has a long history.
With nearly 20 years in the industry, Lien is personally committed to mailing at its best and to maintaining the best servicers in the business.
"All of our people understand mail in its various nuances," he affirmed. "There's a reason customers come back to us year after year because we truly offer the highest level of service and the best data and technology capabilities anywhere. With new financial parties coming on board, we're all the more excited about our future and our ability to take customers to the next level in mailing and marketing. Mail still binds the nation together, and we bind customer data with the USPS in a way that provides unparalleled results."
For additional details about BCC Software, call (800) 453-3130 or visit www.bccsoftware.com. To reach Chris Lien directly, call (585) 341-3306.