Providence, R.I. – Survey Advantage (www.surveyadvantage.com) has joined the Member Advantage Discount Program of the National Association for Printing Leadership (NAPL), enabling NAPL members to access special discounted pricing on customer loyalty measurement services designed to preserve revenues, drive referrals, and generate sales leads.

Survey Advantage works with a variety of businesses, associations, franchises, and non-profits in various industries designing and implementing industry-specific customer feedback processes and reporting. It will provide NAPL members a choice of options for improving and leveraging customer loyalty, including its CustomerPulse continuous customer feedback process and its MarketPulse research for measuring competitiveness, customer awareness, and potential growth areas.

As a special introductory offer, during the month of May all NAPL members may test drive one of its fully managed services at no charge.

"Hundreds of printers turn to Survey Advantage to improve performance and customer care," says Survey Advantage President Michael Casey. "Our services provide a way for printers to connect with print buyers and leverage relationships for additional sales. It starts with our reliable process, robust reporting, and methodologies that are customized to meet graphic communications industry needs." To view case studies and learn more about printer programs, visit www.surveyadvantage.com/printers.