Developing new income streams from the increasing digitalisation of the publishing sector was the key theme in a number of the discussional forums at the recent PPA Annual Conference held at the Park Plaza in London on the 4th May 2011.
Commenting on a number of developments which have proceeded apace within the Publishing sector throughout 2011, Peter Sommerville, Marketing Director of Denmaur Independent Papers stated,
"Providing that extra bit more, that sets you apart from your competitors, remains a key strategy for any business to succeed and stay ahead. Both Denmaur Independent Papers and the members of the PPA are no exception to this."
In order to further highlight its own differentiation, Denmaur Independent Papers used the event to launch their own "Service Plus" package.
Stressing the need to stand out from the crowd, Sommerville continued,
"We've identified a number of areas where we can be of assistance and lend our expertise to our customers, helping them make more effective decisions about their business. Our paper healthcheck, is a periodic review of our customer's trading position with us, is an excellent example of how we analyse, report and suggest a number of possible alternative solutions with them."
The Professional Publishers Association (PPA) conference is an annual event, which in 2011 celebrates its 21st year. As a trade body, the PPA principally reflects the views of its members whilst providing a larger platform for the launch and support of a host of new activities.