WILMINGTON, Mass., interlinkONE, a provider of web-based marketing software solutions, today announced its chief executive officer, John Foley, will be presenting an educational session on multi-channel marketing on Wednesday, May 11, at the PRINTEGR8 conference. PRINTEGR8 is produced by The Print Council and is being held at the Hyatt Regency Long Beach Hotel in Long Beach, Calif. PRINTEGR8 will bring together the supporters of The Print Council and the graphic arts industry to discuss new industry trends, case studies, and marketing success stories.
Foley's presentation will explore the subjects of multi-channel marketing, QR Codes, personalized URLs, integration, and measurement. In his session, participants will learn how to build a database, reach their audience, integrate print and mobile, measure success, build a social media marketing plan, and turn integration into business results.
"There are more marketing channels today, than ever before. It is important to keep pace with the tools that arise from new technology." Foley said. "We are looking forward to the PRINTEGR8 conference where we will not only share our ideas and success stories but we will hear from others who have been proactive with multi-channel marketing."