Editions   North America | Europe | Magazine


King Center, Weyerhaeuser Partner to Webcast Dr. MLK Celebration

Press release from the issuing company

ATLANTA, Jan. 19 -- For the first time ever, millions of people worldwide will be able to use the internet to join the King Center celebration of the legacy of Dr. Martin Luther King, Jr. Through an exclusive sponsorship by Weyerhaeuser Company, one of the world's largest forest products companies, the celebration will be webcast on Jan. 26. More than seven million people are expected to log into the webcast. Established in 1968 by Mrs. Coretta Scott King, the King Center is the official living memorial dedicated to the advancement of the legacy of Dr. Martin Luther King, Jr., leader of America's greatest nonviolent movement for justice, equality and peace. The webcast is part of the King Center's 36th annual observance, which will be held Jan. 15-19. "Our goal is to extend our community service initiative to communities across the country and invigorate volunteer service, which we believe is the key to rebuilding our neighborhoods and creating genuine community. This worldwide webcast makes these important holiday programs accessible to millions of people around the world," said Mrs. King. "Twenty-five years ago, Weyerhaeuser began an annual internal event to celebrate the contributions Dr. King made to equality," said Steven R. Rogel, Weyerhaeuser chairman, president and chief executive officer. "This year, we build upon that tradition by bringing the King Center's celebration to the world. Dr. King set high standards and annual events such as the King Center remind us of his vision and how far we have to go to fulfill it. Hopefully this webcast will play a small part in helping the world live his dream."