January 19, 2004 -- Mitchell Printing & Mailing recently announced the addition of the area's first FULL COLOR HEIDELBERG GTO printing press. This investment in excess of $100,000 is the largest single equipment investment ever by the company. The addition of the new unit will allow print customers the opportunity to receive the highest quality, full-color printing at extremely competitive prices, while also reducing turn-around times. The GTOVP is the first full color Heidelberg of its size in Central New York. With updated water and ink drying systems, Mitchell's GTO is recognized as the "Mercedes" of printing presses. This unique press positions Mitchell Printing & Mailing among Central New York's full-color printing leaders. "We believe that this investment will firmly establish us as the pace-setterin the local printing industry," said John M. Henry, owner of Mitchell Printing & Mailing. "Although this is a tremendous investment for our company, it will allow us to quickly deliver the highest quality product while also reducing costs to our customers." The new printing press is the latest in a long list of recent advancements for Mitchell Printing & Mailing. After strong sales growth for the past five years, the company expanded through the purchase and renovation of adjoining buildings. The expansion allowed the company to accommodate the larger press while also increasing its direct mail service capabilities. The desire to bring business back to Central NY was cited as the primary consideration in the purchase of the new equipment. "A defining reason for this press purchase was the amount of full color printing being sent out of the area," said Henry. "It was very distressing for us to see CNY businesses and organizations buying this type of work from printers and suppliers outside of our area, via the web or even importing from Canada. We made this major investment to keep these jobs local and to support our local economy." Henry added that the new press will allow the company to compete favorably with other printers via the web or located in larger metropolitan areas around the state. Mitchell Printing & Mailing was founded in 1930 by Henry's grandfather, Weir P. Mitchell, and has invested over $300,000 in the past five years in equipment upgrades and new technology, which keeps the company on the cutting edge of printing and digital processes. By consistently learning new technology, Mitchell Printing and Mailing has remained an industry leader throughout the United States and Canada. Awarded Vendor/partner ofthe year by Upstate Medical University Foundation and Arts & Culture's Business of the year in 2003. Mitchell Printing & Mailing is located at 125-129 East First Street, Oswego, New York, and can be reached at (315) 343-3531, or on the web at www.mpcny.com.