Petit-Enghien - International B2B PR agency, Duomedia, is teaming up with exhibition specialist Gielissen, to offer a comprehensive, integrated communication service. The partnership effectively creates a one-stop shop for businesses' PR, marketing and trade show needs. Duomedia and Gielissen will work together at drupa 2012, Labelexpo and other leading exhibitions.
The collaboration will see clients benefit from the companies' complementary services. Duomedia offers strategic, content, media and event services to companies operating in the graphic arts and technology industries, while Gielissen creates innovative, eye-catching stands to give clients the strongest possible visual impact at exhibitions.
Duomedia has a strong presence at all leading print and graphic arts exhibitions. The company organizes media conferences and arranges one-to-one press interviews, ensuring clients' activities are reported in leading media outlets. Duomedia also provides social media support, news releases and content for event dailies and brochures to maximize visibility before and during events.
Trade events play a key role in PR programmes, as they provide the perfect platform for businesses to raise awareness of their activities and improve brand visibility. They are also the ideal backdrop to meet prospects, the media and other stakeholders.
Anja D'Hondt, Managing Partner and Founder of Duomedia, comments on the partnership: "Our clients can now get all their event support from one place. Gielissen has a deserved reputation for creating striking stands that grab delegates' attention, while our comprehensive PR and marketing support generates extensive coverage of our clients' activities in the media. This is a very attractive proposition, as it ensures clients get the maximum return on their investment in trade exhibitions."
Clients to benefit from extended service offering
Gielissen has specialized in interiors and exhibitions for 75 years, and has branches in the Netherlands, Germany, Belgium, Abu Dhabi and the US. The company offers full-service exhibition solutions and strives to increase the ROI of their customers. Gielissen enjoys an excellent reputation for exhibition support.
The company's Belgian team is headed up by Ronald Marien, who previously worked as Marketing Director for Agfa Graphics. In this role he collaborated with Gielissen for many years, as the company designed and constructed Agfa's exhibition stands. Gielissen is renowned for its highly creative and effective stands. At drupa 2008, for example, the company attracted praise from delegates for using recycled plate parts in stand decorations and walls.
Ronald Marien, Managing Director at Gielissen Belgium, adds: "Duomedia is very well known on the trade show circuit. We anticipate that its excellent PR and marketing services will be very popular among our clients, who are always looking to gain more exposure of their event activities. We're looking forward to a successful partnership – we provide complementary services, and both companies have built their reputations on providing top-quality support. Our common clients will certainly benefit from our strategic cooperation."