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BPA Audit Confirms WhatTheyThink’s Leading Position in Printing/Publishing Industries

Press release from the issuing company

Double-digit growth in page impressions, session duration, more

Lexington, Kentucky USA - WhatTheyThink.com today announced that the most recent audit by BPA Worldwide, powered by Nielsen Online, shows double-digit growth in a number of significant metrics from February to March 2011, including 30% growth in page impressions, nearly 20% growth in average page impressions per user session, and more than 20% growth in average user session duration. Unique browsers and the number of user sessions were also up 10% for the period.

BPA Worldwide is the global industry resource for verified audience data and media knowledge. BPA delivers consumer and business media audits of unsurpassed rigor, objectivity, accuracy, transparency and timeliness - audits that provide solid assurance for both media owners and media buyers.

“We are pleased that BPA Worldwide audit has verified the leadership position of WhatTheyThink in the printing and publishing industry, demonstrating continued growth even in a difficult economic climate,” said Randy Davidson, WhatTheyThink’s CEO. “This demonstrates that printing industry executives turn to WhatTheyThink as the most timely source of industry news and information, and are spending more time with us once they initiate a visit. At the same time, this provides significant lead generation and branding opportunities for our sponsors.”

Davidson points out that considering all WhatTheyThink properties, including its various blogs and PrintPlanet, the company reaches 500,000 page views per month, nearly triple that of its nearest online competitor. “We continue to add new and innovative products and services,” added Davidson, “and ensure that the quality of our editorial is unmatched. This will foster continued audience growth and help us maintain our leadership position into the future.”

For more information about WhatTheyThink’s branding and lead generation programs, BPA Audit report or independent audience research, please contact [email protected].

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About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.


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