Marketing executives once had to make hard, often expensive choices in developing their labels, brochures, and other sales resources.
Now, with exclusive breakthroughs in digital technology, FetterGroup customers can get labels, brochures and other sales-related materials in small batches, at high quality, and all within 24 hours.
"We've listened to customers for years. Time, quantity and quality have always meant expensive trade-offs in developing sales materials," said Terry Gill, President and CEO of FetterGroup. "Our new printing and support technologies mean those tradeoffs are disappearing."
FetterGroup customers can now order print materials in short runs, with raised coatings, high personalization and other distinctive treatments, and know that the finished materials will arrive in as little as 24 hours.
So, for example, FetterGroup paint customers can order high-quality labels in small batches, for quart, gallon and even five-gallon configurations that also reflect such variables as regional preference for the naming of paint colors. They can even include the name of the retailer.
"We recognize the economic imperative to manage change, not only for our clients but for ourselves," Gill said. "To remain profitable and thrive in this marketplace you must organize yourself to respond to rapidly changing needs. With so many influences on marketing and sales channels this mandate will only become more prominent. This is why we invest more than 50% of our revenue in technology innovations each year."
Such investments in digital workflows are starting to pay off big for FetterGroup customers
For example, one of the largest consumer package goods companies in the US has engaged FetterGroup's packaging division to manage their entire label packaging inventory of nearly 20,000 unique SKUs, using FetterGroup's new digital workflow systems. The client has increased SKU proliferation by nearly 50% in one year, while maintaining pricing levels and on-time delivery rates.
The client is not alone. Across Fetter's packaging clients the number of SKUs continue to raise, while the quantity per job goes down. With the new technology, FetterGroup customers can manage inventories with little or no risk of obsolescence. This translates into improved profitability and a more efficient supply chain.
FetterGroup's new technologies are helping companies find efficient ways to manage significant increases in SKUs and the number of jobs produced each year.
A web-based tool developed by FetterGroup engineers allows clients to manage their inventories as the change process is happening. In the past, changing a package design meant lots of time and labor, with resulting missed sales opportunities or significant losses from obsolete inventories. Now clients can flex their packaging designs and messaging quickly and easily to respond to market conditions.
Marketers need to approach customers from multiple directions. FetterGroup technology helps in coordinating all these approaches.
For example, the recently installed Kodak NexPress SX3300, the first of its kind in the United States, is currently in full production at FetterGroup's Louisville, KY headquarters, giving an expanded gamut color, unique in-line coatings, enormous print area and roll paper capabilities.
FetterGroup, of Louisville, KY, is a holding company that operates two distinct divisions.
FetterLabelel, one of the nation's largest label providers to the paint and coatings industry, also serves the spirits and specialty consumer products industries with innovative label and packaging production and distribution.
FetterCMD helps healthcare organizations create, manage, and distribute a wide variety of customized sales, marketing, and communications resources, regionally and across the country.