Foster City, Calif. – EFI, a world leader in customer-focused digital printing innovation, today announced that Craftsman Press, a major direct mail printer based in Cheverly, MD, has chosen the complete EFI Monarch suite as its print management and mailing system.
 
Craftsman Press is a provider of direct mail and fulfillment services to regional and national markets. Their capabilities include heatset web printing, narrow web printing, sheetfed printing, bindery and finishing, with mailing and fulfillment as a primary focus. Craftsman is capable of mailing over one million pieces per day on their selective binding and inserting lines.
 
In the Fall of 2010, the company acquired Catterton Printing. This left them with two separate management systems, so the company began searching for a single, modern solution. After a comprehensive review of options, the company chose EFI Monarch – a flexible, powerful, intelligent, and automated solution – as its print management system.
 
"Our unique business means we have unique requirements, and EFI provides the best combination of products to meet them," said Carl Grossman, president of Craftsman Press. "The Monarch system is the best one there is for the printing side of our operations, and we're confident that with the recent EFI acquisition of PrintStream, Monarch will now be the best system for mailing and fulfillment as well. Together, they're a home run for us."
 
"EFI is pleased to be working with Craftsman as they become one of the first adopters of the new Mailing Module for Monarch," said Jeff White, general manager of EFI Monarch. "Their operation will afford us the opportunity to highlight all of our Monarch product offerings within one location – providing Craftsman with the workflow automation and the tightly integrated system they have been looking for."