Nashville, TN - Ingram Content Group Inc. and O'Reilly Media today announced a groundbreaking total inventory management initiative that integrates O'Reilly Media's leading-edge technology content with Ingram's worldwide print, distribution, and inventory management solutions.

Through the use of real-time consumer demand, retail inventory requirements and demand forecasting, the new initiative will allow O'Reilly to take advantage of Ingram's total distribution solution which combines print-on-demand and a worldwide distribution network.

The program enables O'Reilly to boldly shift from a traditional inventory and capital intensive business model to an on-demand program that selects the most timely and cost effective method to print and distribute books, allowing consumers full and immediate access to all of O'Reilly's titles. O'Reilly is now able to increase their title and channel availability, substantially reduce inventory, free up resources to invest in content development and increase revision speed, keeping the most relevant content available in the market.

"Working with Ingram, we are one step closer to our vision of always available, always relevant, and always in stock," said Laura Baldwin, President, O'Reilly Media. "With the enormous change we are experiencing in the industry, the traditional models of publishing no longer make financial sense. To be able to grow our publishing program while at the same time lowering our costs is a huge leap forward."

Ms. Baldwin continued, "Ingram's unique end-to-end print and distribution solutions let us adapt our organization to the market and concentrate on our publishing purpose- spreading the knowledge of innovators through all of our content offerings."

To compete in today's market where consumers demand content when, where, and how they want it, publishers are facing resource decisions unlike any before. By offering complementary and integrated services that cover traditional book distribution, digital distribution, inventory management and a full range of printing services, Ingram offers publishers like O'Reilly a competitive advantage and the tools to better serve their customers.

"As Ingram Content Group has transformed from a traditional wholesaler to a publisher services provider, we've demonstrated that by combining our key competencies-print on demand and physical and digital distribution-we can literally change the financial model for a publisher," said David "Skip" Prichard, President and CEO, Ingram Content Group. "Through strategic discussions, we are creating new models with forward thinking publishers like O'Reilly who realize they can benefit from Ingram's continued investment in the newest print and distribution technologies to better focus on content creation and repositioning their businesses for the future."