MSP Digital Marketing, a unique network of marketing solutions providers, today announced that it has installed the Xerox iGen4 EXP press at its TecDoc Digital Solutions company in Hudson, MA. MSP Digital acquired the iGen4 EXP for its superior quality and large sheet size of 14.33" x 26", the largest among digital presses, and upgraded its existing Xerox iGen3 press with iGen4 imaging software at the same time. With the iGen4 EXP, MSP can deliver a fully variable six page document.
Utilizing a variety of cross-media applications, MSP Digital specializes in the development and execution of highly targeted marketing communications, content aggregation, and on-demand distribution of customized content for a variety of business segments including the educational, non-profit, healthcare, financial and retail sectors.
"When we started MSP almost three years ago, we realized that a paradigm shift in how marketers are reaching their target audiences was well under way, and began to build a business that would help them deliver their message in a variety of digital formats," said Roy Grossman, founding partner. "The new iGen4 allows us to further differentiate ourselves and provide our customers with unique print applications that truly stand out in the marketplace."
David Trombino, CEO of TecDoc added, "The iGen4's ability to print a larger sheet size provides a much broader array of products that cannot be delivered on other cut-sheet digital presses. The iGen4 also allows us to get more units out, which is always a major cost-savings advantage for our clients." TecDoc now fits three 8.5" x 14" letters on a sheet, rather than the customary two, boosting productivity by 50% and cutting costs by 20%. Among the new applications TecDoc is producing are variable data pocket folders and personalized six-page newsletters, as well as larger format projects, such as retail signage.
Last year, in its first full year under the MSP Digital umbrella, TecDoc grew sales by 25%. With the new iGen4, TecDoc expects to grow another 20% in 2011, while MSP Digital projects overall growth of 50%, based on opening DigitalXPress in New Jersey earlier this year.