Cincinnati, OH - Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced the appointment of Kris Hull to vice president, brand strategy for Anthem's Cincinnati office and Bruce Levinson to vice president, brand strategy for Anthem's New York office.
These newly created positions at Anthem emphasize Schawk's commitment to deepen and broaden the leadership that drives Anthem's brand strategy offering. The appointments of Hull and Levinson with their extensive brand management and marketing expertise embody Anthem's commitment to recruiting exceptional brand strategy talent to help guide the development of its clients' brands.
"We are thrilled to add Kris Hull and Bruce Levinson to Anthem's strategic leadership team," said Eric Ashworth, chief strategy officer, at Anthem Worldwide. "Kris can be counted on to deliver business results by creating and deploying strategies that align sharply with consumer insights. Meanwhile, Bruce's tireless passion for putting the consumer at the center of brand strategy development is refreshingly consistent and always powerfully astute. Both are proven talents at identifying and creating 'white space' opportunities."
Added Ashworth, "I am confident that the addition of Kris and Bruce to Anthem's strategic leadership team will add greater value to our engagements with current clients by delivering exceptionally insightful brand solutions that compel consumers to interact with a brand at home, on the go, at the store and on the shelf in ways that build their business."
In the role of vice president, brand strategy for Anthem's Cincinnati office, Kris Hull will lead brand strategy engagements for Anthem's Cincinnati-based clients and for additional key clients across the Anthem network as required. As part of these engagements, Kris will drive the identification, development and deployment of market research, strategic analyses, and critical consumer insights.
"I am excited to be back in Cincinnati and to be a part of Anthem's impressive global network," said Mr. Hull. "I look forward to supporting Anthem's creative talent in Cincinnati and working with my colleagues around the world to identify strategic business opportunities for our clients' brands and to develop strategies that allow great creative ideas to flourish while remaining true to the brand's essence."
Hull joins Anthem Worldwide from Shell Lubricants where he held senior marketing leadership roles, including sector marketing manager for the Americas, senior manager, consumer- customer insights and brand manager for Pennzoil Motor Oil. With over 10-years experience, Kris has acquired a deep tactile background in defined research methodologies, consumer insights, learnings and understandings, as well as traditional brand management responsibilities. Previously in his career, while at The Procter & Gamble Company, Mr. Hull led a team managing research and consumer learnings for category innovation as senior manager, consumer/professional and market knowledge (P&G Pharmaceuticals) and market research manager for P&G Fabric and Home Care.
In the role of vice president, brand strategy for Anthem's New York office, Bruce Levinson will lead brand strategy engagements for Anthem's New York metropolitan area-based clients and for additional key clients across the Anthem network as required. Levinson will also focus on building out additional brand strategy resources to support the development of Anthem's offering.
Bruce Levinson joins Anthem Worldwide from Unilever where he held director and senior brand development positions, and attained extensive brand management expertise. During his 13-year tenure, Mr. Levinson directed strategy, innovation and communications for Unilever's portfolio of skin care brands in North America, as director, brand development skin care; managed company efforts to become world-class in insight-driven retail activation, as senior manager, customer marketing excellence; and drove step-change improvements in the marketing capabilities of Unilever's 4,000+ brand builders in over 100 countries, as director, brand building at the Unilever Marketing Academy in London.