PEFC UK is delighted to announce that Trinity Mirror Printing (Scotland), which produces The Daily Record newspaper, has successfully attained PEFC Chain of Custody certification, becoming only the second British daily newspaper publisher to do so, after The Guardian.
Peter Hutchison, Trinity Mirror Scotland's HSE & Security Manager, said that achieving PEFC certification, "Further develops our environmental management system, and enables us to provide our readers with assurances of sustainable paper sourcing".
Commenting on the award, PEFC's Secretary General Ben Gunneberg said "Although PEFC is a global organisation with representation in 30 countries; it began life in Edinburgh a little over ten years ago. We are therefore delighted to see Scotland's most popular newspaper joining the thousands of companies around the world that have invested in PEFC chain of custody to provide their customers with assurances of responsible sourcing".
As a Group, Trinity Mirror sources 75% of its newsprint from either recycled materials or virgin fibre that has been independently certified as coming from well-managed and sustainable forests.
The Daily Record has been Scotland's newspaper of the year in both 2007 and 2008 and is the best-read daily newspaper and the biggest individual daily media hit in Scotland. It reaches over 1 million adults every day from Monday to Saturday.
Chain of Custody Certification is the process by which wood-based products can be traced back to responsibly managed forests.
The PEFC "green trees" logo appears on an ever increasing number of products and trusted household names including Argos, British Airways, National Westminster, John Lewis, Debenhams; Tesco, Asda; and Next use the PEFC logo on their corporate publications.