Rochester, NY — BCC Software, a BÖWE BELL + HOWELL company and a leading developer of high-performance mailing and address quality solutions, will host a Web event on Thursday that will discuss the critical importance of address quality to businesses.

“The 3Cs of Address Quality,” scheduled for 2pm ET Thursday, March 31, will cover the following topics:

- The Value of address quality, including how it can boost companies’ return on investment by eliminating unnecessary expenses and sharpening prospect targeting.

- The impact and value of the SuiteLink® requirements, effective August 1, 2011 within postal software, which will be necessary for maximizing postage discounts.

- How BCC and its solutions can help you achieve optimal address quality by offering vital address quality tools, top-notch support, and critical industry expertise.

In this free one-hour session, BCC President Chris Lien and Product Manager Mitch Carpenter will discuss these topics, show you how to ensure your mailpieces get to their intended recipients, and field your questions at the end of the session. (Register now for the event.)

“In today’s environment, maximizing your postage investment by leveraging proven address quality solutions is more critical than ever,” Lien says. “This session is an ideal opportunity for growth-minded companies to learn more about address quality solutions and how BCC Software can help them.”
 
With a combined total of more than 25 years of professional mailing experience, Lien and Carpenter are among the wide array of senior-level thought leaders who have made BCC Software the single source for industry forecasting and advocacy. Members of BCC senior staff are widely represented on boards and advisory committees throughout the mailing industry, including IDEAlliance, the Mailing & Fulfillment Service Association, the Association for Postal Commerce, and more. These active affiliations give BCC an invaluable perspective on upcoming postal trends, and allow BCC customers to have their voices heard at the highest levels of industry influence.