The Photobook Worldwide Group of Companies has experienced a significant growth in all quarters recently, necessitating the purchase of a new HP Indigo 7500 printing press for its Malaysian production site to keep up with demand. The new press is expected to cut the current production time from 7 working days to just 5 days.
Owner of Photobook Worldwide, Mark Koay says, "The new press will ensure that we can deal with current and future increased demand and maintain the excellent quality and turnaround targets customers expect. Our significant growth has fuelled the need for additional sales and manufacturing operations worldwide which, in turn, also means we can provide our customers with a 24/7 service across the globe. Since installing TAOPIX, we have experienced a massive 70% reduction in customer support overheads and this has been an important factor in allowing us to grow."
This growth is attributed to an increase in worldwide photo book sales, largely generated by extensive Facebook activity and from the company's own websites. The entire photo book design, ordering and production processes are handled by the TAOPIX Multisite platform.
Richard Watson, President of TAOPIX Asia says, "Photobook Worldwide are experts when it comes to multi channel marketing to consumers and they have built an enviable reputation for quality and service. The flexibility and stability of the TAOPIX platform, combined with the high number of Photobook Worldwide's new and repeat customers, have been significant factors in the decision to install another press."
Global photo segment manager at HP Indigo, Amnon Nachshon adds, "The photo industry is in the midst of its 3rd revolution. Both social media and smart phone applications have dramatically increased photo taking and sharing. Over 100 million photos are being uploaded to Facebook daily. I am happy to see that the combination of the HP Indigo print quality and innovative solutions from hand-picked partners like TAOPIX is proven to deliver growth to our customers' businesses.