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InfoTrends Study: Photo production workflow solutions and sales strategies

Press release from the issuing company

The early subscriber deadline for InfoTrends’ major multi-client study  Photo Production Workflow Solutions and Sales Strategies is approaching quickly. This study will uncover the information vendors need to support their print service provider customers through extensive primary research efforts including structured surveys deployed to commercial print service providers and photo labs; personal interviews with PSPs, labs, and national photo retailers; and personal interviews with customer-facing organizations. Objectives of this research include:

Study automated workflows, operational efficiencies, and best practices within the industry

Explore the infrastructure requirements for effectively “brokering” photo merchandise between production suppliers and customer-facing organizations

Understand the substrate needs of photo product manufacturers

Identify how photo software and equipment vendors can more effectively enable print providers and drive sales of photo products (e.g. key verticals, licensed content, product development)

For more information or to sign up as a participant, contact Matt O’Keefe at +1 781 616 2100 ext. 115 or e-mail [email protected] Early subscriber discounts are available until March 31, 2011.


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