NUR Installs First Tempo Flatbed Inkjet Press at SourceOne Graphics
Press release from the issuing company
Moonachie, NJ; January 28, 2004 - NUR Macroprinters, a market leading supplier of wide-format inkjet production printing systems for the out-of-home advertising market, today announced its first U.S. commercial installation of the new NUR Tempo flatbed inkjet press at SourceOne Graphics of Minneapolis, Minnesota.
The NUR Tempo was installed at SourceOne in late December 2003. It operates as a complement to SourceOne`s screen and specialty printing lines for inkjet production printing of a wide variety of jobs – including banners, murals, decals, posters, labels, fleet graphics, displays and point of purchase materials - on both rigid media and roll-fed, flexible substrates.
Says Kevin Wipson, Sales Manager of SourceOne Graphics, "Recognizing that the future of our industry is digital, we began looking for a flatbed inkjet press that would let us handle shorter runs more cost effectively than our screen presses, while enabling us to handle the increased demand for customization and go after new markets."
Wipson was first introduced to the benefit of the NUR Tempo demonstrated in April 2003 at the International Sign Association trade show in Las Vegas, NV. He attended the show looking for new products and services he could offer to both existing and new customers in order to grow the business. He chose the NUR Tempo from a field of competitive flatbed devices. In addition to its large flatbed format factor, the ability to produce photo-realistic quality using 8-color printing for the jobs that require it, weighed heavily in his purchase decision.
"We run a lot of rigid substrates for POP (point-of-purchase displays) work as well as roll-fed media for banners and vinyl fleet graphics. It did not make sense for us to buy two new digital machines – one to handle rigid materials and another for flexible media," continues Wipson. "The NUR Tempo offers us both capabilities in a single machine."
Wipson also expects the NUR Tempo will help make his company more competitive as he goes after new markets while maintaining or even increasing profitability.
"In today’s economy we’ve made our traditional operation as thin as possible," says Wipson. "We’re relying on the new digital technology to help us work even more efficiently, control waste and consumables so we can lower costs even further. In addition to delivering the speed and quality we need, the NUR Tempo will enable us to more efficiently handle shorter runs and customized materials with fast turnaround while using less ink, film, screens and creating less waste. This will let us go after new business, like larger retail POP accounts that are increasingly looking for more versatility from a print house."
Commenting on the first installation of NUR Tempo in the United States, David Amir, CEO of NUR Macroprinters, said, "We expect that NUR Tempo’s unique combination of features will greatly contribute to the integration of inkjet technology into the business of conventional graphics screen printers. By enabling our users to cost-effectively meet their customers’ needs for shorter run wide-format graphics, we believe the NUR Tempo will help our users grow their businesses and increase profit margins."
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