In today's cross-media world, printers are increasingly challenged to pursue opportunities beyond print, including publishing to multiple media types and marketing across multiple channels.
Digital Asset Management (DAM) is a dynamic and fast growing market. Providers in this space are moving from providing sole image repository solutions to full-fledged cross-media communication solutions. InfoTrends' new analysis Digital Asset Management Explored examines the importance of DAM from a graphic communication workflow perspective and provides a high-level overview of relevant developments in the DAM market.
This analysis provides you with:
- The role of DAM in graphic communications workflows
- Key trends within DAM
- The future of DAM
- Key findings
- InfoTrends' opinion