Success in today's market demands two critical skill sets-the marketing expertise to develop a cross-media publishing solution and the production capabilities required to execute it. Cross-media services require a new kind of staffing and new skill levels. Successful providers are adding database and predictive modeling specialists, agency-class creative talent, campaign architects, and programmers. Firms that are not in a position to offer these services or acquire skills must create a partner network to build out their capabilities and fully participate in the cross-media value chain.

InfoTrends has just released a report that provides guidelines for hiring and retaining top-notch employees. The report, Retooling Your Workforce: Staffing for Success, covers:

- The importance of staffing
- How staffing can help your business move in a new direction
- Where to find job seekers with the skill sets you need
- Employee retention

Available now, this report is priced affordably at just $299.