San Diego – Today at West 2011, an event co-sponsored by The Armed Forces Communications and Electronics Association and the U.S. Naval Institute, HP demonstrated its expanded portfolio of HP Latex Printing Technologies designed to broaden production capabilities for public sector customers with ease while reducing their environmental impact.

On display in booth #609, the HP Designjet L25500 Printer delivers easy, low-maintenance printing of a wider range of applications – from indoor point-of-purchase displays, exhibition graphics and interior décor to outdoor banners, bus shelters and vehicle wraps – than is possible with eco-solvent or traditional water-based printing alone. Since introduction, the HP Designjet L25500 Printer and HP Latex portfolio have seen tremendous market acceptance with more than 3,000 latex ink printing systems shipped, producing more than 100 million square feet of materials.

“Combining versatility and durability with the ability to lower the impact of printing on the environment, the HP Designjet L25500 Printer is truly a unique large-format printing option for public sector customers,” said Jan Riecher, vice president and general manager, Americas Graphics Solutions, HP. “This proven HP Latex ink device is easy to use for indoor or outdoor signage, durable maps and even PVC-free wallpaper, all at a remarkably low cost per page.”

Unrivaled versatility, ease of use and printing with the environment in mind

Available in 42- and 60-inch models, the HP Designjet L25500 Printer delivers unrivaled versatility for a broad range of high-quality and flexible, outdoor and indoor applications and durability comparable to eco-solvent inks while meeting the needs of environmentally conscious customers.

The ease of use afforded by water-based HP Latex Inks and HP 789 Designjet Printheads enables an easy transition into large-format or outdoor printing for public sector office environments, entry-level sign shops, photo labs and digital printers thanks to unattended printing with no daily printhead maintenance required, user-replaceable printheads and an embedded spectrophotometer for accurate and consistent color across prints and between printers.

Designed to reduce the impact of printing on the environment, HP Latex Inks produce odorless prints that allow placement in point-of-purchase environments where odor is a concern. HP Latex Inks are non-flammable and non-combustible, do not require hazard warning labels, and contain no hazardous air pollutants (HAPs). Additionally, no special ventilation equipment or external dryer is required and the HP Designjet L25500 Printer features the ENERGY STAR® rating, which demonstrates compliance with strict energy-efficiency guidelines.

To complement the Latex Ink portfolio, HP offers a variety of Original HP printing materials, including several recyclable and polyvinyl chloride (PVC)-free substrates as well as the HP Large-format Media take-back program. This program allows customers to easily return and recycle prints produced with HP Latex Inks on HP recyclable media and Original HP 789 Latex Designjet Ink Cartridges and Printheads for free. Customers simply pack up the used media and HP pays the shipping charges and handles sorting and recycling.