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InfoTrends ramps up Photo Business Development Strategies Service

Press release from the issuing company

InfoTrends' Photo Business Development Strategies Service covers all angles of the photo publishing market and provides content and education that your sales and marketing team can leverage right away.

An annual subscription to InfoTrends' Photo BDS Service provides OEM, software and service providers with practical advice and tools for selling specialty photo products to photo print service providers, photo retailers, pro labs, pro photographers, and even content owners. Whether you are in the consumer, B2B, or professional photo services business, this service will provide you with the business resources you need to develop your photo business strategy, create winning applications, and drive operational excellence for your customers. Photo BDS will not only serve as an extension of your marketing and business development team, but it will also assist your direct and dealer sales teams in working with clients to drive new print revenue streams.

InfoTrends' Photo BDS Service is ramping up for 2011 with an arsenal of whitepapers, case studies, and related talk tracks that you can begin using with your dealers, distributors, and/or customers right away. Topics on deck for the coming year include:
- Top 2011 Photo Technology Trends for Profit
- Photo Marketing Strategies – Applying the 5 P's
- Vertical Market Report – Selling into Associations
- Boutique Finishing Solutions for the Pro Photographer
- Marketing to Enthusiast Groups
- Brokering Photo Merchandise – The Gift that Keeps on Giving
- Paper is Profitable – Selecting Papers that Sell
- These reports will deliver the broad market view that is necessary to ensure a progressive business plan for 2011.

In addition to these materials, clients with subscriptions to InfoTrends' Photo BDS Service receive 6 custom pieces, choosing from any combination of Webinars, written papers, and customer case histories.

Matt Rees, a Senior Consultant at InfoTrends, comments, "The growth in this segment is unquestionable. Our data is showing that PSPs are eyeing photo as one of their top new applications. In just one year, we also saw an 18% increase in the number of pros that told us they were offering creative photo products to their customer base. Finally, nearly 90% of respondents to an InfoTrends B2B survey spanning multiple vertical markets indicated that printed photo content has allowed them allowed them to increase their company sales and revenue. Numbers like that simply can't be ignored."


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