Wisconsin Rapids, Wis. - Nearly one month ago, Fey Publishing Company changed its name to Fey Printing Company to better reflect the company’s broad range of printing services. In keeping with the company’s reputation as an innovative business printing supplier, Fey Printing is pleased to announce its recent investment in cutting edge digital printing equipment.

Company President Scott Gasch confirmed the recent purchase of a new HP Indigo 7000 Digital Press, signaling Fey Printing’s intent to dramatically increase digital printing services. “Fey Printing is committed to maintaining its reputation as a comprehensive business printing firm,” says Gasch. “Our investment in exceptional digital printing technology will provide our clients with the competitive edge they deserve.”

For more than 80 years, Fey Printing has been recognized as a leader in business printing services in Wisconsin. Fey Printing Chairman, Don Gasch commented that the company increased its investment in digital printing technology to meet the expanding needs of corporate customers. “Adding digital printing to our extensive roster of business printing services has not only bridged a gap, it has opened the door for Fey Printing to attract a considerable new client base,” says Gasch.

“Today, more of our business customers need tools to communicate with their clients on a much more personal level. Personalized greeting cards, post cards, calendars and direct mail pieces are just the beginning of a revolution in personalized communications,” says Scott Gasch. “Our clients want to break through the clutter with printed pieces that grab attention and drive results. Our digital capabilities also allow our clients to order smaller quantities, saving money and reducing waste. We can print exact quantities, providing our customers with what they need…when they need it.”

Fey Printing is recognized as one of the highest quality print service providers in the Midwest. Businesses that require complicated, detailed work have come to rely on Fey Printing’s consistent quality. “Quality is always a top consideration for our customers. The HP Indigo 7000 Digital Press delivers sharp images, in true-to-life colors,” says Randy Plowman, Fey Prepress Supervisor. “Even with very complicated jobs, the quality of the work produced from our digital press is virtually indistinguishable from our highest quality offset press. We were seeking a digital press that would complement the high-end work we provide. The HP Indigo has surpassed our expectations not only for quality, but also for ease of operation and quick production capabilities.”

Businesses across Wisconsin will benefit from Fey Printing’s cutting-edge digital printing capabilities. With Fey Printing, businesses will be able to print on demand, creating custom printed pieces with unique information on each print, providing custom, responsive direct mail marketing. With January just around the corner, now is the time to update brochures and sales materials. When timing is critical, Fey Printing can accommodate your schedule, producing exceptional quality work with fast turnaround times. Some projects have been completed in less than one day! Consider Fey Printing for your next business printing project.