FUJIFILM Corporation (President and CEO: Shigetaka Komori) announced today that it will increase prices for photographic papers on a worldwide basis. Price increases will depend on markets.
1. Products: Photographic papers
2. Date of Price Increases: Effective from January 2011
3. Increase Rate: Range from 5% to 20%
To sustain its photo imaging business, Fujifilm has been undertaking intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing the increasing costs of raw materials used to manufacture photographic papers over the few years. However, the recent soaring costs of such materials as silver mean that Fujifilm is no longer able to absorb these costs during the production process.
The new pricing structure will be applied to each market based on its individual conditions.