Rockford, IL - An article by Jeffrey Stewart, partner and Chief Technology Officer at Trekk Cross-Media, will appear in the latest issue of the IPA Bulletin. The quarterly magazine is a publication of IPA, The Association of Graphic Service Providers.

Stewart's article, "Deliver on the Promise of Cross-Media," offers insight to marketing services providers on the practical issues of understanding, delivering and measuring new cross-media services. It was based on a presentation made at the IDEAlliance's XML 2010 conference, eMedia Revolution.

As new media channels emerge, customer behaviors are rapidly changing. Today's communication buyers are looking to their traditional communication partners to help them transition to more engaging, customized, personalized marketing across all media-including social media. The IPA Bulletin article chronicles the shift in communications and offers tips and advice for marketers and service providers. Readers will also find an overview of Trekk's Web to Everywhere approach to delivering on the promise of cross-media.

Recognized for its comprehensive coverage of issues and challenges facing graphic solutions providers, the IPA Bulletin focuses on management and technical information. Each issue features articles on technical innovations, standards, and business development.

IPA is an international trade association representing creative, premedia and print service providers who specialize in operating powerful digital workflows to create, image and deliver graphics files across multiple media. IPA members utilize a long history of prepress excellence to leverage their digital workflow capabilities beyond traditional print boundaries. Their unique skill sets and diverse service offerings assure their clients the highest color integrity and reliability for their global brand messaging needs.