Rochester, N.Y. – Survey participants in the NAPL Strategic Perspective 2010 expect web-to-print and 1:1 marketing opportunities to be among the industry's fastest growing services over the next three years1. Xerox Corporation's (NYSE: XRX) iGen4 press is helping fuel those profitable opportunities with new applications, simple online ordering and personalization options.
For example, CCG Marketing Solutions (CCG) added two iGen4 presses to accommodate multichannel programs for clients in several industry sectors including consumer products, automotive, healthcare and financial.
"While brand marketers appreciate the flexibility and color quality provided by the iGen4, we appreciate its productivity – we're able to keep up with print volumes that have doubled over the last 18 months," said Jeff Pinkin, executive vice president, CCG.
CCG has also enhanced business processes by integrating Xerox FreeFlow Web Services, as well as uDirect Studio and uStore solutions from XMPie, a Xerox Company, with its proprietary order fulfillment and direct marketing platforms.
Other print service providers report productivity gains by using the iGen4 press in the following ways:
Accelerate growth – using the iGen4 press and XMPie software, Concentrix, a wholly owned subsidiary of SYNNEX Corporation, produces highly-customized, multi-phase marketing campaigns.
"We offer numerous services around the world, with print production being one area of our expertise. When we saw print requests increasing, we made the business decision to nurture that growth by increasing capability with the purchase of the iGen4," said Dave Calarco, vice president, Production Services, Concentrix.
The digital press and XMPie are being leveraged across multiple lines of business – including Concentrix's contact center, analytics, creative services and existing CRM platforms.
Spike revenue – Ditto Document Solutions chose the iGen4 press to keep up with increasing demand for full color, customized print pieces, which have replaced black-and-white jobs as the company's lead revenue generator. Ditto Document Solutions can easily produce tailored, localized signage for a chain of grocery stores using a highly automated process driven by Xerox's FreeFlow Process Manager on the iGen4.
"This year we're in growth mode – customers see the image quality we provide and the diversity of our offerings and it keeps us relevant," said Ken Shriber, principal, Ditto Document Solutions.
Unique substrates, double digit growth – One of the first U.S.-based commercial businesses to install the iGen4 press, MagnetStreet has built a reputation celebrating life's moments with save the date magnets, favors, thank you cards and birth announcement magnets. The company also relies on the iGen4 to produce colorful sample books which are sent to existing bridal customers, generating double digit growth in new orders.
"Showcasing bridal and baby photos demands incredible image quality. Investing in the iGen4 press was key; the flesh tones are perfectly matched," said Dave Baird, vice president of marketing, MagnetStreet.
Sophisticated prints – In Turkey, commercial print provider Filmon uses the iGen4 press to produce applications including personalized business cards, invitations and brochures. The press's efficiencies, combined with Xerox FreeFlow VIPP Pro Publisher, have resulted in faster turnaround times and higher customer satisfaction rates.