Chestnut Hill, MA – Margie Dana, founder of Print Buyers International and well-known champion of print and those that work with the industry, has published her second book, Print Buying Made Simple.
Available for purchase at Lulu.com for $19.95 plus s/h ($3.99 for an e-book), this 138-page book is a handy roadmap of tips and practical advice for professionals who work with the printing industry.
Dana's new book, her second, is a hand-picked selection of 38 different articles, culled from the author's 500+ collection of her famous "Print Tips" e-newsletter, written weekly since 1999 to build bridges in the graphic arts industry. Several of the articles have never been published before.
"New print customers can benefit from basic how-to insights about working with the print industry," notes the author. "My goal with this book is to give newcomers – including new buyers, print designers and print sales reps – an excellent resource that will help them 'hit the ground running' as it were. Books for print customers are still a rarity, unfortunately."
Early reviews of the book have been outstanding.
"What a great tool…. Thanks for giving print buyers new and old a usable reference that should be a standard for every print buying team. I will buy three for my team." (Jeff Dickerson, C.P.M., ChFC, Procurement Specialist, State Farm Insurance Companies)
"Fans of Margie Dana's Weekly Printing Tips have known for years that they would make an entertaining and informative book that's just as entertaining and informative as Margie herself! If you're a print buying rookie or a veteran, if you're a printer, or a supplier to the industry, you'll get a new idea or a new way of looking at things in nearly every chapter. They're not just individual tips… they're a practical guide to developing good business practices that lead to both sides of the print buying transaction to be delighted with jobs well done." (Dr. Joe Webb, Director, WhatTheyThink Economics & Research Center and Author, "Disrupting the Future" and "Renewing the Printing Industry")
"[T]ruly a must-read for any print/media professional or student…. Whether one uses the moniker of mentor, educator, guide or even guardian angel, Margie Dana, through her wealth of resources, experiences, networking and pure passion for print, is all of these to anyone who truly wants to better understand and be more proficient in the print/media buying profession."(Daniel Dejan, North American ETC Print & Creative Manager, Sappi Fine Paper)
"Without a doubt, Margie Dana is the 'Godmother' of Print Buying, and this book is the bible…." (Deborah Corn, Chief Operations Officer, Print Media Center)
"Margie's Print Tips continue to chart the print buyer's journey through our ever-changing industry; indispensable advice covering a wide range of topics, from the fundamentals to the latest trends, now between two covers!" (Diane Toomey, Pace Lithographers, Inc.)
Industry expert Frank Romano, Professor Emeritus of Rochester Institute of Technology, wrote an Introduction for "Print Buying Made Simple." Romano called the book "…a gold mine of information specifically for those who work with print and new media. Read. Learn. Enjoy."