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WhatTheyThink Educational Webinar Delves Into In-Line Inkjet for Web Presses

Press release from the issuing company

Chasing New Business Opportunities at Higher Speeds

Lexington, Kentucky USA -- WhatTheyThink.com today reported that nearly 250 industry professionals attended a free printing industry educational webinar. Chasing New Business Opportunities at Higher Speeds was sponsored by Kodak and held Wednesday, November 3rd, from 2:00 to 3:00 pm EDT (-4 GMT).

The archive of this session can be accessed by visiting WhatTheyThink.com and selecting the Webinars tab.

“Our three panelists shared very interesting insight into the business benefits they have achieved by adding inline imaging to their web presses,” said Cary Sherburne, Senior Editor and Director of Services for WhatTheyThink, who moderated the session. “New applications and business opportunities have been enabled  by this investment, and the advice from all three to web press peers was a resounding, ‘Go for it.’  All three companies were at different stages of implementation, but all three felt strongly that inline personalization was a critical business factor for them.”

Sherburne was joined by:

  • Darrin Wilen. Darrin Wilen ispresident of Wilen Media, a leading strategic marketing, cross promotion and media organization that provides strategy, creative resources, data and analysis, and printing to a variety of clients nationwide. Wilen has led his company successfully into the digital age, driving technical innovation and focused on continuously improving results for clients by generating ideas and solutions that help them compete within a complex, competitive and speed-to-market environment. In recent years, Wilen has ensured that the company stays at the cutting edge of multichannel, cross-platform marketing with the launch of new personalized and highly targeted campaigns using PURL, QR code technologies as well as highly advanced new mobile marketing initiatives.
  • Damon Frugoli. Damon Frugoli is Vice President of Digital Technology at Lehigh Direct.  Damon is a graphic arts professional with 15 years experience working for top innovative direct marketing printers. His expertise is production of highly personalized direct mail and utilization of new media to drive customer action. His passion is personalized customer communications and exploring new technology to create them. Speaking experience includes numerous presentations at industry seminars and conferences.
  • Dan McAdams. Dan McAdams is Vice President of Marketing and Sales at McAdams Graphics in Oak Creek, Wisconsin.  Dan is a 26-year veteran with the company and has played many key roles in growing McAdams Graphics to a $20 million print provider serving the publishing, catalog and direct mail markets.  His current role includes building the corporate strategy to support their recent investment in high speed inkjet technology.

Finding innovative uses for new inkjet technologies can be a key business driver and market differentiator,” said Randy Davidson, President, WhatTheyThink, “Adding high-speed inkjet to web offset presses can not only enable new applications, but improve overall production efficiency. We appreciate the fact that Kodak is sponsoring this session, allowing us to make it available at no charge.”

About Kodak

As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

More than 75 million people worldwide manage, share and create photo gifts online at KODAK Gallery—join today at www.kodakgallery.com.

In the graphic communications market, Kodak offers the broadest portfolio of integrated solutions to help customers grow their business. For more information, visit www.graphics.kodak.com. For downloading photos and videos from Kodak’s image library, visit www.kodak.com/go/gcimages.

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites.


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