Rockford, IL - MJ Anderson, Chief Marketing Officer at Trekk Cross-Media will be a featured speaker at the 2010 Label Printing Industries of America (LPIA) Fall Management Conference. Held November 11-13 in Phoenix, the conference is designed to give executive teams access to business intelligence, market analysis and cutting-edge management practices.
In Anderson's presentation, "Cross-Media Marketing - Moving Forward at the Speed of Technology," he'll explain how instant access to information has transformed the way people make purchase decisions and their relationships with brands and companies. Mass, one-way communications can no longer fulfill the need for immediate, relevant information. Anderson will discuss the creative, messaging, technologies, processes and infrastructure needed to accommodate two-way dialogues with customers, prospects and partners. Attendees will walk away with a strategic approach for transitioning from traditional to more engaging, personalized marketing communications deployed across all media - web, print, email, mobile and social media.
The Label Printing Industries of America (LPIA) is the premier, member-driven organization representing the interests of the label converting, packaging, top-sheet, folding cartons, corrugated boxes and point of purchase (POP) printing community and the suppliers to this industry. For more than 85 years, members have turned to LPIA to gain access to critical business intelligence, market analysis, and cutting-edge technical and management programming that is specifically tailored to meet the immediate needs of their entire team.