Happauge, New York - Van Son Holland Ink Corporation recently announced a new brand awareness and marketing campaign for the commercial printing market. Meant to demonstrate the powerful impact that a comprehensive approach can have on pressroom performance and profitability, this new initiative promotes the value that has elevated Van Son into a world leader in the commercial arena.
Called "Color Made Simple," this new campaign touts the "simple" values essential to best-of-breed pressroom management and efficiency, which promises to increase financial returns on printing technology investments.
"We feel these simple values amount to providing the support, industry guidance, and innovative mindset to evolve with the newest printing technologies," says Van Son President John Sammis. "These are the core assets we have always brought to the table, and why our consultative approach to the trade helps commercial printers thrive. It's that simple."
Set to launch immediately with a new creative image, corporate brochure, and interactive whitepaper campaign on industry best practices, Van Son will utilize both traditional and new media tools to reach their prospective customers at multiple access points.
"Our goal is to establish benchmarks for best practices with our current and prospective customers" adds Vice President of Sales & Marketing John Bendowski. The truth is that businesses that aren't focused on process control are in for a rude awaking as consumers begin to demand lower prices on fixed cost resources. Printers who work with vendors who know how to get the most out of product-and process-are the ones who will continue to grow."
"Color Made Simple" represents a core shift in positioning from product-oriented to comprehensive in nature, letting commercial printers understand that Van Son is about more than the cans of ink it provides. By bringing global expertise to commercial printers in the form of consultative-and preventative-guidance, Van Son seeks to expand its unique "Direct Through Distribution" network while helping more printing professionals optimize their environments.
"So much can affect the final outcome of a print run, from climate to color mixing, and Van Son has always helped clients isolate these variables," Sammis says. "That's what relationships are about and why our new focus is more than just a rallying call. It's something we live and breathe as a company. As industry conditions change, the global leaders will parlay real, demonstrative, and personal value to their clients. This helps our industry grow unilaterally, which just makes good business sense for everyone involved."