Press release from the issuing company
Phoenix, Ariz. – Prisma Graphic will officially expand operations on Monday, Nov. 1 with the announcement of its acquisition of the Arizona division of World Marketing, based in Tempe, Ariz. The Arizona facility is one of seven offices of Omaha, Neb.-based World Marketing, a privately held company owned by the Omaha World Herald Company, a newspaper, media and communications company established in 1885.
The Arizona division of World Marketing currently produces over 3 million pieces of mail and 80,000 fulfillment packages each month for an impressive list of local, national and Fortune 1,000 companies. Their current data services, from analytics which provide high-value prospects, to cleansing of existing customer databases to reduce waste, were a strong selling point for Prisma. World Marketing also offers a full range of strategic, production and mailing services which Prisma plans to incorporate into its current mailing and fulfillment line up.
"When we considered the talents and expertise of World Marketing's staff, along with their years of experience in security for highly critical data, this acquisition just made sense," said Robert Anderson, president of Prisma Graphic. "Our company has been in marketing supply chain management for some time and their services compliment the future of our business and direction of our industry in general."
Prisma Graphic plans to retain all 37 of the World Marketing employees. Maher Amoura, World Marketing's General Manager, will continue to run sales and operations from their Tempe location at 2850 S. Roosevelt Street. By February 2011, Prisma will move their operations into Prisma's newly expanded and reorganized 112,000 square foot facility at 2937 E. Broadway Road in Phoenix.
Prisma Graphic declined to disclose the financial details of the acquisition.
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