Rocky Hill, CT - Software Marketing Associates (SMA) announced today that Pinnacle3 Direct Solutions has selected its Pro-Mail suite of direct marketing and fulfillment software solutions to help grow the Atlanta-area company's marketing support services business.

Founded in 1981, Software Marketing Associates (SMA) is the purveyor of Pro-Mail, the nation's top custom-tailored fulfillment and management software for the commercial printing, direct-mail and fulfillment industries.

"Over the years it has been our good fortune as a company to have firms, like Pinnacle3, turn to SMA and Pro-Mail when seeking to bring their fulfillment business to the next level," said Denise Lunden, SMA president. "As with all SMA partners, Pinnacle3 can count on our staff to be in its corner, willing and able to adapt Pro-Mail to meet its, and its customers', various and particular fulfillment objectives."

Pinnacle3 Direct Solutions had been providing marketing support services, including warehouse management, kitting and fulfillment, and doing a good job. But it was using a stand-alone management system with limited capabilities that company founders, Betty Fisher and Ron Winkowski, understood clearly was holding back capturing new, bigger business.

Ron Winkowski knew about Pro-Mail generally and was impressed with its features including, among others, order management functionality and shopping carts. Winkowski and Fisher and SMA began informally talking about how Pro-Mail could be helpful to their company. In the end, those conversations and several mock demonstrations about what Pro-Mail could do would spell the difference in Pinnacle3 winning over a new, large customer.

The prospective customer's fulfillment program was being managed by a local competitor but, increasingly, not to its satisfaction. Pinnacle3 was, in contrast, able to persuade the prospect that its expertise and infrastructure, importantly combined with the power of Pro-Mail, would quickly prove to be a superior, more profitable approach to handling its fulfillment needs than what passed for service from the competition.

As Winkowski explains, "Pinnacle3 Direct Solutions is a small but growing entity. The Pro-Mail solution provides us tools to manage more effectively existing pick/pack/ship clients, as well as kitting-project clients, better/faster/cheaper. In addition, Pro-Mail provides us with new tools and horsepower to grow organically as well as to convert new prospects."

SMA's Lunden responds, "Nothing is more satisfying for us than to straight-ahead show how Pro-Mail can help companies be more successful, and then assist that to happen."

Pinnacle3 Direct Solutions is one of more than 200 client companies that place their trust in SMA and Pro-mail. Every day they depend upon Pro-Mail to seamlessly handle literally thousands of distinct fulfillment programs managed on behalf of Fortune 500 and Fortune 1000 companies, among others.