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Trekk shares web-to-everywhere approach in Philly

Press release from the issuing company

Rockford, IL - Jeffrey Stewart, partner and Chief Technology Officer at Trekk Cross-Media will present on the future of cross-media content distribution at IDEAlliance's XML eMedia Revolution. This year's conference, held October 13-15 in Philadelphia, will focus on how XML and related technologies can move publishers to the next generation of publishing.

As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers are challenged with keeping up with demand for content conversion. Stewart's presentation will reveal a Web-to-Everywhere approach that allows structured content to be easily distributed across channels and platforms with standard web programming tools and techniques. Attendees will lean how a universal content schema supports an array of distribution channels, from mobile devices, tablets and social media to web, e-mail and print.

The XML 2010 conference is a pre-eminent training event for enabling publishing technologies. The annual conference presents a strategic, big picture story that included details on how XML has streamlined business processes, enhanced productivity and improved the overall bottom line. Keynote speakers include Josh Quittner, Editor-at-Large at Time, Inc. and Garth Conboy, co-founder and President of eBook Technologies, Incorporated. Register Today.

IDEAlliance (International Digital Enterprise Alliance) is a not-for-profit membership organization. Its members represent a unique convergence of the leading brand owners, agencies, publishers, printers, materials suppliers and solution providers. IDEAlliance provides a user-driven, cross-industry and open environment in which its members can strategize, innovate, standardize and implement solutions to real business challenges in eMedia-based publishing.