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Xerox's keynote at Graph Expo underscores the power of transformation and customization

Press release from the issuing company

Rochester, N.Y. – Marketing in today's always-on, hyper-connected world requires a personalized strategy, and tools such as cross-media promotion, customized packaging and highly targeted direct-mail cut through the clutter.

To help convey that message, Xerox Corporation will host a special marketing keynote at Graph Expo 2010 featuring stories of marketing transformation and digital marketing successes.

Bo Jackson, former football and baseball star and current entrepreneur, will discuss how to reinvent a brand to stay relevant. Attendees will also hear from industry leaders who have pushed the marketing envelope and taken advantage of social media to position themselves, and their customers, for even greater success during the economic turnaround.

The event, taking place on Monday, Oct. 4 at 9 a.m. CST in the McCormick Place Grand Ballroom, will be hosted by Gina Testa, vice president, Worldwide Graphic Communications, Xerox Corporation.

"The Xerox keynote will deliver new ideas for growth and winning business strategies to help print service providers make even stronger and more impactful contributions to their clients' successes," said Testa.

At Graph Expo, Xerox will occupy one of the largest digital solution-focused booths featuring:
- Business-building presentations – In the Real Business Live! Theater industry experts and Xerox customers will discuss how to build and grow a profitable digital printing operation.  At various Application Hubs attendees will learn how to produce lucrative offerings such as automated collateral fulfillment, books and manuals and packaging.
- Products and solutions designed for print providers of all sizes – The company will showcase its full range of color and black-and-white, cut-sheet, continuous feed and wide format production printing equipment, workflow software, business development tools and the latest solutions from XMPie, a Xerox company, will also be on display.
- Results-generating applications – Best of the Best winners and their dynamic applications will be featured in a booklet available in the booth. Winning applications, produced by members of Xerox's Premier Partners Global Network, were judged on image quality, business results and use of Xerox technology.

Graph Expo takes place Oct. 3-6 in Chicago. Xerox occupies booths No. 400 and 600.

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