Photo book software specialist, TAOPIX, has appointed DirectSmile GmbH as distributor for its successful TAOPIX Photobook platform throughout Germany, Austria and Switzerland.

DirectSmile, the Berlin-based manufacturer of the eponymous variable data and cross media solutions, is to create a new division within the company which will be headed by Hans van Neutegem and carry the TAOPIX brand. Mr van Neutegem has a successful 11 year track record in the sale of software solutions to the graphic arts market in Germany, BeNeLux regions and Eastern Europe.

Says Mr van Neutegem, D-A-CH Sales Manager for TAOPIX: "I am personally convinced that TAOPIX is the leading brand in the photo book software space. TAOPIX provides complete out-of-the-box, turnkey, customisable solutions and customers can start selling and producing multiple branded photo books immediately. I am particularly impressed not only by the easy-to-use Designer front-end and production tools TAOPIX provides, but also the fantastic reputation for customer support that they have earned. The fact that TAOPIX solutions natively operate in German is also a massive benefit."

DirectSmile's appointment coincides with TAOPIX's debut at Photokina in Cologne. Says Alex Granat, Commercial Director for TAOPIX Europe: "We have high expectations for TAOPIX sales in the German-speaking regions and already have a number of satisfied customers in Switzerland and Germany. Together with DirectSmile, I am sure we will be able to build on our solid reputation and massively increase our customer base."

TAOPIX will be demonstrating its end-to-end photo book solution at Photokina Stand H019, Hall 4.1 (September 21-26).