Printware Launches PrintwareDirect: Will Market Agfa Products
Press release from the issuing company
ST. PAUL, MN. September 18, 2003 – Printware, LLC announced it has entered into an agreement with Agfa Corporation in which Printware will market Agfa products to selected printers nationwide. Agfa-branded printing supplies will be marketed exclusively by Printware through its business unit, PrintwareDirect and its telemarketing sales organization and e-commerce Web site, www.PrintwareLLC.com/PrintwareDirect.
“In addition to having nearly twenty years of experience as a manufacturer of CTP systems, Printware has been an effective provider of direct-to-customer pre-press and printing equipment related services, workflow solutions and printing supplies. With the addition of Agfa products, we believe PrintwareDirect offers a very unique and effective way for customers in our target market to effectively get access to a complete assortment of pre-press products and services from a single source,” stated Jack Makowski, Printware Vice President of Business Development.
Agfa’s Director of Marketing, Susan Wittner, added, “We are impressed with Printware’s emphasis on customer intimacy. We are delighted that Printware is an exclusive Agfa dealer and we are confident that the PrintwareDirect approach is a highly effective way of enhancing Agfa’s presence in its targeted markets.”
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