Norwalk, Conn. – As part of its Ready for Real Business global marketing campaign that debuts today, Xerox Corporation launched RealBusiness.com, an online interactive and immersive multimedia experience where visitors see Xerox's offerings come to life through its customers.
Brand characters from the new global marketing campaign, such as a concierge from Marriott Hotels & Resorts, are joined by others from the New York Mets, Hertz, Ducati and the University of Notre Dame, to show how partnering with Xerox helps customers focus on what matters most: their real business.
Building on the campaign's use of iconic characters in representing Xerox's customers, the RealBusiness.com sitelet is a world in which these co-mingling brand characters are trying to get back to real business. Multimedia customer case studies bring services to life, such as how Xerox helps Ducati translate its product manuals and how Xerox aids Marriott in the management of more than 11 million global invoices annually.
RealBusiness.com is the virtual headquarters for Real Business International where employees are looking for ways to focus on their real business. Visitors to RealBusiness.com enter a modern office building and are greeted by a host on each floor. For example, a concierge from Marriott can't help but offer hospitality services, but he's also needed to introduce the customer testimonials and Xerox offerings available on the Finance & Accounting floor. Each of the five floors in the office building features a different Xerox service – IT outsourcing, customer care, finance and accounting, document management and human resource support.
"RealBusiness.com showcases the breadth of Xerox's services business and provides that next layer of detail introduced in our multimedia campaign," said Christa Carone, chief marketing officer, Xerox. "It's an invitation to explore and experience what real business can be like when companies partner with Xerox to handle their business process and document management."
The development of RealBusiness.com is the result of an integrated partnership between Xerox's global agency Young & Rubicam, and its digital marketing agency VML.
"What's unique about this business-to-business campaign is that it's not designed to be a short-lived promotional site. Its purpose is to live alongside Xerox.com, disrupting legacy perceptions of the Xerox brand by showcasing the variety of services the company provides today," said Tony Granger, global chief creative officer, Young & Rubicam.
Xerox will expand RealBusiness.com with additional case studies in coming months. The website is part of a multimillion dollar global campaign, one of the company's most significant in history, which includes print, television, Web and airport advertising.