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Southeast Mail service expands into short-run commercial market

Press release from the issuing company

Kennesaw, Ga. - Thanks to its newly installed Speedmaster SM 52 4-color press with Anicolor inking, Southeast Mail Service in Lexington, Ky. is enjoying better quality, faster turnaround times and vastly improved reliability over the color digital printer it had previously deployed to handle short-run commercial jobs. "We were plagued by breakdowns on all but the shortest runs with our digital machine," said vice president Jeff Fraley. In contrast, he added, "The first day we ran the SM 52 we finished four or five jobs-a total of 26,000 impressions-completely trouble-free."

The $3.6 million company, which since 2001 has specialized in large web print runs for a variety of regionally based nonprofit organizations, purchased the Speedmaster SM 52-its first sheetfed press-in order to move into higher-margin, short-run commercial printing. Now, said Fraley, "Anything over 300 impressions we run on the Heidelberg. The SM 52 comes into color so fast and produces a salable sheet within five or six sheets. It's an astonishing piece of equipment, as well as a reliable one. We look forward to using it to help us grow our business."