Experts provide guidance on safely getting from where you are to where you need to go

Lexington, Kentucky USA -- WhatTheyThink.com today reported that more than 200 industry professionals registered to attend a free printing industry educational webinar. Today vs. Tomorrow: Transforming your business without losing business wasled by WhatTheyThink contributor and Original Thought LLC CEO Bob Lieber. Lieber was joined by Bob Rosen, President of R.H. Rosen Associates, Inc. a consulting firm specializing in the graphic arts industry. Sponsored by GMC Software Technology, the event was held, September 1st.

The webinar archive may be accessed at no charge at the webinar archive page.

"This webinar provided practical answers to relevant questions for today's printing businesses," said Lieber. "By combining an industry insider (Bob Rosen) with my non-print-industry-specific background and expertise, business owners were given a fresh look at how they might transform their businesses, with practical, actionable advice."

Bob Lieber, CEO of Original Thought LLC and a WhatTheyThink contributor, has worked extensively with companies inside and outside the printing industry on how to transform and position their businesses for significant growth. Bob Rosen is President of R.H. Rosen Associates, Inc. a consulting firm specializing in the graphic arts industry. Having worked with almost 600 graphic arts companies, he has also bought companies of his own, built them and sold them. He knows how things work from the inside.

"These two experts and creative thinkers to shed new light on the path forward for printing businesses of all sizes," said Randy Davidson, President, WhatTheyThink. "This session is especially timely as we approach the final quarter of 2010 and begin planning for next year. Attendees will gain knowledge and ideas they can immediately apply to their own businesses today and into the future. We appreciate the fact that GMC Software Technology is sponsoring this important session, allowing us to make it available at no charge."

About GMC Software Technology

GMC Software Technology helps businesses implement high impact, personalized communications programs that increase customer satisfaction and loyalty, drive new customer acquisition, improve productivity and cut costs. Our award-winning PrintNet software is an easy to implement, end-to-end solution that provides full data integration and processing, design and composition, collaboration and approval, distributed output management and process automation for highly targeted print and electronic communications. GMC offers exceptionally reliable technologies and services based on worldwide ISO 9001:2000 certification and CMMI development methodology. We serve thousands of users worldwide and many of our customers are producing in excess of 100 million personalized documents per month — including direct mail, statements, bills, policies, catalogs, correspondence and transpromo materials. www.gmc.net.

GMC Software Technology continues to add to its tally of industry awards. Most recently, in March 2009, Xplor International awarded the company "Technology Application of the Year" for a second year in a row. In 2008, the European Digital Press Association (EDP) named GMC "Best Special Application Software of the Year."

About WhatTheyThink.com

WhatTheyThink.com is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Serving a membership base of more than 50,000, WhatTheyThink.com also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites and through RSS.

About Bob Lieber

Bob Lieber is founder and CEO of OriginalThought LLC, a marketing strategy and services firm, creating "original solutions to chronic industry and consumer problems". Industry expertise is diverse, including technology, health care, financial services, consumer packaged goods and graphic arts.

OriginalThought helps companies who are at a moment of transformation or significant change. Services include strategies to position/reposition the enterprise, as well as the design of new products, services, divisions, business models and growth initiatives.

Bob has over 25 years experience in integrated marketing and has served as the CEO of several consulting, marketing services and communications companies. He has created breakthrough marketing strategies and solutions for clients such as Abbott Labs, CIGNA, Coach, Comcast, Fujifilm, Indigo, Johnson & Johnson, JP Morgan Chase, MasterCard, Mercedes-Benz, Pfizer, Procter & Gamble and Xerox, to name just a few.

He has Bachelors in Business Administration from Washington University in St. Louis, MO and is a frequent industry speaker. Bob has served as a guest lecturer at George Washington University; the Fashion Institute of Technology; the New Product Innovation, Design & Development Conference for Health Plans; the Print CEO Forum and OnDemand.

Bob is also a director for the new media not-for-profit, Luminescence Media Group.

Lieber can be reached at [email protected].