Exanet Forms Digital Media Division And Names Ettinger Division President
Press release from the issuing company
NEW YORK, September 15, 2003 – Exanet, the developer of the world’s first universal, highly automated Scalable Storage Cluster System, ExaStore, today announced that it has formed its Digital Media Division and named industry veteran Melvin A. Ettinger division President. The new Digital Media Division will focus on marketing and selling its ExaStore storage systems to the digital media industry.
“The digital media industry represents one of the fastest growing markets for information storage. The graphic arts segment alone has more than one million employees, with over $156 billion in sales, and their need for digital storage capacity is exploding. Coupled with high digital content, segments such as magazine, newspaper and catalog publishing, as well as ad agencies and production companies, the overall need for storage in the digital media industry is enormous. The large data storage requirements have created a need for lower cost of ownership solutions featuring greater automation, scalability and flexibility. ExaStore is a perfect solution to meet these needs,” stated Dr. Giora Yaron, CEO and Chairman of Exanet.
Companies within the digital media industry that would benefit from Exanet storage systems include printers, publishers, pre-media companies, advertising agencies, post production video companies, and all companies that have large amounts of digital content to manage.
Melvin A. Ettinger has been tapped to spearhead the sales and marketing effort to the digital media industry. Ettinger has been working with Exanet on a consultancy basis for the past 2½ years and is now joining Exanet as the President of its Digital Media Division. Ettinger, a long time industry veteran, has an impressive resume that includes positions as Vice Chairman and COO of Applied Graphics Technologies, Inc.; President and CEO of Xerox Graphic Systems; CEO of Polychrome Corporation (now known as Kodak Polychrome Graphics); and President and CEO of Crosfield Electronics and DuPont Imaging Systems.
“Mel has the experience and relationships in this market segment and is therefore the perfect senior executive to drive this business. We’re confident that he will quickly establish Exanet’s unique capabilities to the demanding needs of the digital media industry,” stated Dr. Yaron.
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