Wilmington, MA - interlinkONE, Inc., a leading provider of web-based marketing software solutions, today announced that CEO John Foley, Jr. presented at the 2010 Printing Industries of Michigan (PIM) Summer Management Conference in Southfield, MI on August 3. During the three-hour presentation entitled, "Transition from Print Service Provider to Marketing Service Provider," Foley spoke about how print service providers can embrace new marketing service provider tools to integrate order, print, warehouse, and marketing initiatives into one solution to become a more valuable partner for their customers.
Key points Foley discussed in his presentation included:
- Using Social Media to Build Business
- Multi-Channel Marketing
- Integrated Marketing Techniques
- Effective Marketing and Data Management
- Emerging Technologies to Embrace
"Print service providers are always looking for new ways to grow and enhance their current business models," said Foley. "By embracing today's easy-to-use marketing technologies, print service providers are able to more readily serve their customers in a broader capacity. Social media, multi-channel and integrated marketing, and marketing and data management are just some of the avenues available to expand their business."